About Us
- Legal Name: O iDeal Trade
- Registered Brand: StepsToDo
- Primary GST No: 27AYQPM2211F1ZJ
- Address: Lohegaon Road, Wagholi, Pune, Maharashtra 412207
- Google map Link: https://goo.gl/maps/FobDWRqKcWLQe4XBA
- Company Contact: contact@oideal.in, +91-8329 752 750
- Owner Name: Mrs. Ashwini Amol Malani
- Owner Direct Contact: +91-86690 44690
- Our Motto: Joyful and Meaningful Activities
- Nature of Business: Manufacturing, D2C sell
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About Founder : Mrs.Ashwini Amol Malani Education: Master of Science (M.Sc), Batcher of Education (B.Ed) Teaching Experience: She taught in premium convent school in Pune. She also taught in Kendriya Vidyalaya college in Pune. She loves interacting with kids, parents and customer. She loves to reach out customers who have purchased our products to ensure that they could successfully perform the activity and extract the meaningful learning out of it. Why did I choose this line of business? I completed her M.Sc. B.Ed. from Pune university. I am passionate about teaching. Teaching kids in a way that they enjoy is very natural to her. I started her career by teaching in a reputed school and a college in Pune. But during her experience, I found that by the time student reach higher secondary classes, the lack foundational conceptual base. I strongly believed that hands-on activity and practical exploration is the way to ignite the interest in science and math education. But I felt that school curriculum is aligned more towards theory and written exams. So I started taking experiential learning workshops of students during weekends and holiday vacation period. In those workshops, students used to get all required material to create some working project or to do some activity. It was all about learning by doing. Soon I realized that there is limit to number of students that she can reach by conducting workshops in local areas. That was the point when she came across the idea of using online platform like Amazon as to make it available to kids across India. And the journey began by making kits having required material, printed instructions of usage and associated concepts. |
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Real people. Thoughtful products. Made in India.
StepsToDo is the brand of O iDeal Trade, a manufacturing business in Wagholi, Pune. We create educational DIY activity kits, art and craft kits, and handicraft decor for homes and celebrations.
Our purpose is simple: joyful and meaningful activities that invite people to explore, create and learn by doing.
Meet Ashwini, our founder
Mrs. Ashwini Amol Malani · M.Sc., B.Ed.
Ashwini studied science and education at Pune University and began her career teaching in Pune. Working with students, she saw how gaps in foundational understanding could make science and maths feel difficult in later classes.
She wanted children to experience ideas for themselves: asking questions, working with materials and discovering how things work.
How StepsToDo began
That belief led to experiential learning workshops on weekends and during school holidays. Children received materials to build a working project or complete an activity, with learning happening through the process of making.
Workshops could reach only a limited number of local students. To reach families across India, Ashwini began creating kits with materials, printed instructions and explanations of the concepts, and making them available online through Amazon.
Today, StepsToDo brings together learning kits, creative activities and handicraft decor. Ashwini continues to enjoy speaking with children, parents and customers about their experience with the products.
Buy directly from the manufacturer
This website is our direct-to-customer store. You are buying from O iDeal Trade, the business behind StepsToDo.
Contact us for product guidance, questions about an activity, or school and bulk-order requirements. You can speak with our team or reach Ashwini directly on WhatsApp.
Find StepsToDo beyond this website
Explore our products and activities on the channels below.
StepsToDo on Amazon · StepsToDo on Meesho
Home & festive decor on Instagram · Learning kits on YouTube
Talk to the people behind your order
Work phone: +91 83297 52750
WhatsApp Ashwini: +91 86690 44690
Email: contact@oideal.in
Alternate email: oideal1@gmail.com
Our business details
Business: O iDeal Trade
Brand: StepsToDo
GSTIN: 27AYQPM2211F1ZJ
Lohegaon Road, Wagholi, Pune, Maharashtra 412207